CEO on Bud Light Boycott: Global Sales Volume Only Down 1%

Anheuser-Busch CEO Michel Doukeris downplayed Bud Light's promo with Dylan Mulvaney: "This was one can, one influencer, one post, and not a campaign."
Anheuser-Busch CEO Michel Doukeris downplayed Bud Light's promo with Dylan Mulvaney: This was one can, one influencer, one post, and not a campaign.

Beer boycott sees AB InBev slump $25bn - Moneyweb

CEO on Bud Light Boycott: Global Sales Volume Only Down 1%

Bud Light sales continue to fall weeks after Mulvaney ad debacle - CBS News

Bud Light parent's sales drop $400 million in the U.S.

Bud Light Boycott Took Out 1% of Global Volumes, AB InBev CEO Says - BNN Bloomberg

Bud Light Sales Chart Reveals How Much Brand Has Suffered Since Boycott

How Bud Light Blew It - WSJ

Bud Light Boycott Is Working, Anheuser-Busch Ex-Executive Says

Anheuser-Busch stock downgraded over Bud Light 'crisis

Do boycotts work? Bud Light sales down 25%, loses top US beer spot held since 2001. : r/Asmongold

Budwieser CEO can sure dig a deep hole

How did Bud Light mess up so badly? - Quora

Bud Light has just months to stem market share loss, says former sales executive

How My Company Could Have Saved Anheuser-Busch 5 Billion Dollars - The Marketing Sage