Bud Light sales plunged after boycott over campaign with transgender influencer, company reveals
![](https://media-cldnry.s-nbcnews.com/image/upload/t_nbcnews-fp-1200-630,f_auto,q_auto:best/rockcms/2023-08/230803-budlight-sj-925-93ae65.jpg)
Anheuser-Busch Inbev reported a drop in U.S. revenue in the second quarter as Bud Light sales plunged amid a conservative backlash over a campaign with transgender influencer Dylan Mulvaney.
This is additional taxonomy that helps us with analytics
But Light says its market share is stabilising and it will stay
![](https://nypost.com/wp-content/uploads/sites/2/2023/05/NYPICHPDPICT000009490511-2.jpg)
Bud Light sales plunge nearly 25% in latest week
![](https://nypost.com/wp-content/uploads/sites/2/2023/07/NYPICHPDPICT000013387228-1.png)
Bud Light sales sink 28% heading into July 4 holiday
![](https://i.dailymail.co.uk/1s/2023/05/04/16/70582909-0-image-a-5_1683215408366.jpg)
Bud Light owner Anheuser-Busch tops Wall St estimates as sales
![](https://i.dailymail.co.uk/1s/2024/01/05/16/79663311-12930605-image-a-64_1704470861918.jpg)
Americans drank 2 billion fewer beers last year - lowest since
But Light says its market share is stabilising and it will stay
![](https://nypost.com/wp-content/uploads/sites/2/2023/06/bud-light-sales-mulvaney.jpg?quality=75&strip=all&1687346034)
Bud Light sales drop 26.8% amid Dylan Mulvaney fiasco
Bud Light sales plunge following boycott over trans influencer
![](https://eu-images.contentstack.com/v3/assets/blt949ea8e16e463049/bltcec87d6f74c8fa37/642b6f935be38c7a41723830/Screen_Shot_2023-04-04_at_10.29.02_am.png)
People are pouring Bud Light down the drain in protest after
![](https://nypost.com/wp-content/uploads/sites/2/2024/02/76087708.jpg?quality=80&strip=all&w=306&h=204&crop=1)
Bud Light New York Post
![](https://i.guim.co.uk/img/media/0520c18f4960efaffe3c94d2116d261209ff880d/0_0_1125_675/master/1125.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&s=422e1828f704154c02cd61625229c7d1)
Bud Light loses top US beer spot after promotion with transgender
![](https://thehill.com/wp-content/uploads/sites/2/2023/04/Mulvaney.png)
Trans influencer Dylan Mulvaney responds to Bud Light ad critics
![](https://nypost.com/wp-content/uploads/sites/2/2023/10/NYPICHPDPICT000061833644.jpg)
AB InBev's US sales plunge more than 13% on Bud Light fiasco
![](https://nypost.com/wp-content/uploads/sites/2/2023/05/bud.light_.sales_.jpg?quality=75&strip=all)
Bud Light sales plunge 24% in latest week since Dylan Mulvaney