How Reader's Digest transformed into a digital multimedia brand
In 2013 Reader's Digest, which began as a magazine in 1922 and grew into a direct-marketing powerhouse, was on life support, having failed to adapt to the digital age. A year later Bonnie Kintzer stepped in as CEO, bringing the stodgy behemoth back from the brink and transforming it into a digital-first, multiplatform media brand.
In 2013 Reader's Digest, which began as a magazine in 1922 and grew into a direct-marketing powerhouse, was on life support, having failed to adapt to the digital age. A year later Bonnie Kintzer stepped in as CEO, bringing the stodgy behemoth back from the brink and transforming it into a digital-first, multiplatform media brand.
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