Why Philips plans to drop 'Electronics' from its name, Marketing
![](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2Fcontent%2FCampaignAsiaPacific_philips_460x325.jpg&h=570&w=855&q=100&v=20170226&c=1)
GLOBAL - Dutch company Royal Philips Electronics has announced that it plans to drop the word ‘Electronics’ from its name as it moves away from consumer electronics and focuses more on health, wellness and lighting products.
![](https://www.investopedia.com/thmb/45JVYIlJp1nVv6zqsseE8hZqrvc=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/MixedEconomicSystem-29e40821b3a3467ba01eb0c34c7dc569.jpg)
Mixed Economic System: Characteristics, Examples, Pros & Cons
![](https://www.philips.com/c-dam/b2bhc/master/resource-catalog/landing/digital-diagnost-c90/dxr-1604-digital-diagnost-c90-hero-tech-male.jpg)
Digital Diagnost C90
![](https://storage.googleapis.com/twg-content/original_images/TwG_CEE-_Imagenes_para_Philips_Caso_de_exito-inline-05.png)
Custom insights and segmentation brings Philips closer to its audience
![](https://img.industryweek.com/files/base/ebm/industryweek/image/2019/03/industryweek_3798_philips.png?auto=format,compress&fit=crop&h=278&w=500&q=45)
Philips Drops 'Electronics' Name, in Strategy Switch
![](https://www.philips.com/c-dam/corporate/innovation-and-you/global/sep-2022/sdg-icons.jpg)
Philips Refurb Editions 'Better Than New' campaign - News
![](https://s3-prod.adage.com/s3fs-public/styles/1200x630/public/20230118_Lorraine_Barber-Miller_CMO-Philips_3x2.jpg)
How Philips reorganized 3,000 marketers amid the pandemic
![](https://image.slidesharecdn.com/final-120720061442-phpapp02/85/a-report-on-marketing-mix-in-philips-1-320.jpg?cb=1665610681)
A report on MARKETING MIX in philips
![](https://bsmedia.business-standard.com/_media/bs/img/article/2013-02/25/full/1361798852-503.jpg?im=FeatureCrop,size=(826,465))
Philips may drop 'Electronics' from name
![](https://cdn.statcdn.com/Statistic/700000/703809-blank-754.png)
Philips Group sales, by country 2022
![](https://static.startuptalky.com/2023/03/philips-worldwide-revenue-graph-StartupTalky.jpg)
Philips Marketing Strategy: Driving Sustainability and Sales
![](https://smartapfel.de/wp-content/uploads/2022/08/Philips-Hue-Lightguide-Masse-1024x454.jpeg)
Philips Hue Lightguide: Partly available, partly postponed
![](https://news.bbcimg.co.uk/media/images/77759000/jpg/_77759386_137948990(1).jpg)
Dutch electronics giant Philips plans to split business - BBC News
![](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2Fcontent%2F36819_story_images.jpg&h=268&w=401&q=100&v=20170226&c=1)
Why Philips plans to drop 'Electronics' from its name
![](https://hips.hearstapps.com/hmg-prod/images/gh-ipl-banner-6442b4d00b33e.png?crop=0.502xw:1.00xh;0.250xw,0&resize=640:*)
Best IPL hair removal devices to buy 2024 UK
Philips Series 3000 S3242/12 Wet & Dry Electric Shaver with 5D