Behind Sprite's first-ever global rebrand, Advertising

Following WPP’s ‘unprecedented’ US$4 billion deal with Coca-Cola, Sprite launches a monumental global campaign. Brand and agency teams discuss this tireless months-long process.

Uncola: Seven-Up, Counterculture and the Making of an American Brand - The Devil's Tale

Brand Launches & Rebrands of 2022 (Part 2)

Sprite is getting their first ever global rebranding, which was very much needed, in my opinion. : r/ToFizzOrNotToFizz

Zero Sugar, 100% Sprite: Global Campaign Shows How Sprite Zero Sugar Sticks to the Essentials of Refreshment

Looking back at Sprite's refreshing redesign from 2022, by Sjors Roelofs

Starry soda; Pepsi dumps Sierra Mist for Starry

Fanta revamps logo with launch of first-ever global identity

Weetabix #MilkFirst, Just Eat pub, Pedigree dog dating, Sprite heat - Campaigns round-up

Looking back at Sprite's refreshing redesign from 2022, by Sjors Roelofs

How Diversity Drives Design for Sprite Zero Sugar's Brand Refresh and Global Campaign