Bud Light sales dip after trans promotion, but boycotts often don't last : NPR
![](https://media.npr.org/assets/img/2023/04/26/gettyimages-1147009616_slide-cc702dee78a900b725d05de5396cedc358e08dbf.jpg)
Bud Light, under fire from conservatives on social media for a promotion with a trans influencer, has seen its sales slip. But studies of other boycotts showed that negative impacts didn't last long.
Bud Light, under fire from conservatives on social media for a promotion with a trans influencer, has seen its sales slip. But studies of other boycotts showed that negative impacts didn't last long.
Bud Light Sales Reportedly Drop 17% Following Trans Marketing Backlash
![](https://nypost.com/wp-content/uploads/sites/2/2023/04/NYPICHPDPICT000009470794-2.jpg)
Bud Light boycott 'has legs' as sales outlook thrown into doubt
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Bud Light sales down nearly 30% compared to 2022 after partnership with transgender influencer
Bud Light Sales Reportedly Drop 17% Following Trans Marketing Backlash
![](https://media.npr.org/assets/img/2023/08/03/ap23215377325893-bd668406a205e489930ca9a633acf36ec8891cd2.jpg)
Bud Light boycott takes fizz out of brewer's earnings : NPR
![](https://media.npr.org/assets/img/2016/04/25/gettyimages-103433570_sq-321d7bb95b94fd20879bbfdb1deb7c853d3bff6f-s800-c85.jpg)
Bud Light sales dip after trans promotion, but boycotts often don't last : NPR
![](https://s.abcnews.com/images/US/trans-1-gty-er-230412_1681329939294_hpMain_16x9_992.jpg)
Boycotts rarely work, experts say amid Bud Light anti-trans backlash - ABC News
![](https://d.newsweek.com/en/full/2226594/bud-light-dylan-mulvaney.png)
Bud Light Sales Drop Leaves Conservatives Rejoicing: 'Devastating Boycott
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How Target, North Face have responded to backlash against Pride campaigns : NPR
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Bud Light sales continue to drop, down 21.4% following trans-activist partnership
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Bud Light owner places two execs on leave after Dylan Mulvaney backlash
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Bud Light sales down nearly 30% compared to 2022 after partnership with transgender influencer
![](https://media.npr.org/assets/img/2023/06/30/tiktok-01-1125f6abfba8e45bd5ac59541c5a7e6905fe2e88-s1100-c50.png)
Dylan Mulvaney says Bud Light never reached out to her amid backlash : NPR