Glossier: the tale of a fast-growth brand that went south
As part of The Drum’s latest Deep Dive, Marketing Secrets of Fast-Growth Brands, Coley Porter Bell’s Vicky Bullen looks at the impressive rise of DTC-darling Glossier – and at why, after a series of blunders in the quest for growth, it now finds itself battling to stay relevant.
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What happened to Glossier
What happened to Glossier
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Glossier The Drum
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