Hello Kitty at 40: The cat that conquered the world

As the feline turns 40 she’s more powerful than ever. But how did she become a brand worth $7bn? Michael Fitzpatrick reports.

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hello kitty headphones, Razer Kraken BT Kitty Edition - Bluetooth Wireless Gaming Headset (The Wireless Cat-Ear Headphones, Chroma RGB Lighting, Internal Beamforming Microphone, 40 mm Driver, Earcup Controls) Hello Kitty Ed.

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Hello Kitty at 40: The cat that conquered the world

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Hello Kitty at 40: The cat that conquered the world - BBC Culture