How Subarus Came to Be Seen as Cars for Lesbians - The Atlantic

The reputation isn’t just a stereotype—it’s the result of a calculated, highly progressive ad campaign launched 20 years ago.

How Subaru Paved the Way for Automotive LGBT Marketing – Major Online Business and Marketing

Not quite Kiwi, but still Kiwi as: Subaru trumpets its connection to New Zealand

The Subaru Should Have Been a Sign

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How Subarus Came to Be Seen as Cars for Lesbians

Why is there a stereotype that Subaru is a lesbian car, and why are Subaru's so popular among lesbians? - Quora

Why is there a stereotype that Subaru is a lesbian car, and why are Subaru's so popular among lesbians? - Quora

How Subaru Paved the Way for Automotive LGBT Marketing – Major Online Business and Marketing

Mash-Up Round-Up: History of Lesbarus + #BeckyWithTheBadGrades - The Mash-Up Americans