Click Rate vs. Click to Open Rate - Whats The Difference?
![](https://www.mtraining.co.uk/media/2olibzwe/click-rate-vs-click-to-open-rates-banner.jpg?width=926&height=486&rnd=133355485573200000)
What's the difference between Click Rate and Click To Open Rate in Email Campaigns? Both can yield very different results but which one should you be paying attention to?
![](https://emailopshop.com/wp-content/uploads/2020/02/ctr-ctor-table.jpg)
From the Boards: CTR or CTOR? – Email Optimization Shop by Jeanne
![](https://www.dealersunited.com/wp-content/uploads/2016/01/difference-between-openrate-clickrate-clickthrough.png)
Conquest Email Opens, Clicks, and Clicks-to-Opens: What's the
![](https://getwemail.io/app/uploads/2021/02/Best-Email-Subject-Line-Tips-To-Increase-Email-Marketing-Open-Rates-1024x536.png)
Open Rate vs Click Rate - Which One You Should Track First
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Open Rate vs Click Rate: Which is Most Important?, clicks
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What's a Good Click Through Rate? How to Improve Your CTR
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Average Open Rate On Email Marketing - Launch Space
![](https://www.smartinsights.com/wp-content/uploads/2016/04/chart-email-stats-2017-open-and-click-to-open-rate-by-sector-mar2017-550x398.png)
What is a good email open rate for B2B?
![](https://www.constantcontact.com/blog/wp-content/uploads/2018/10/Social-open-vs-cli.jpg)
Open Rate vs Click Rate: Which is Most Important?
![](https://engage.so/blog/content/images/2021/11/really-good-emails-welcome-to-your-youtube-community-tab.png)
Click To Open Rate vs Click Through Rate: How to Track the Results
![](https://theonlineadvertisingguide.com/wp-content/uploads/CTOR_Equation_V5.png)
CTOR Calculator (Click-To-Open Rate)
Click-through Rate Versus Click-to-open Rate
![](https://engage.so/blog/content/images/2021/11/email-marketing-ctr.png)
Click To Open Rate vs Click Through Rate: How to Track the Results
![](https://selzy.com/en/blog/wp-content/uploads/2022/07/1-8.png)
What Is Click-To-Open Rate (CTOR) in Email Marketing
![](https://www.hostitsmart.com/blog/wp-content/uploads/2023/09/Click-through-Rate-CTR-vs-Conversion-Rate-1200x845.jpg)
Click-through Rate (CTR) vs Conversion Rate
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Click To Open Rate vs Click Through Rate: How to Track the Results