Philip Morris bets big on low-priced Iqos

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Marlboro maker Philip Morris bets on heated tobacco product as 'better alternative' amid switch away from cigarettes

Will this upcoming cigarette trend be hitting Indian markets soon?

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It's Not a Cigarette. It's Not a Vape. And It's Big in Japan.

Philip Morris' modified risk tobacco product application for IQOS 3 does not adequately consider new research on IQOS's appeal to adolescents or young adults, consumer perceptions, or the likelihood that the consumers

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