Building an Irresistible Brand in the Beauty Industry: Glossier
Unveiling the Strategies Behind Glossier
Glossier Will See You Now - The New York Times
Glossier: From Beauty Blog To Billion-Dollar Brand
Glossier: Disrupting the Traditional Beauty Industry - Digital Innovation and Transformation
The Glossier Marketing Machine: How Emily Weiss Built a $100 Million Business
How Glossier Turned Into a $400 Million Business in Four Years
How Glossier became a cult beauty brand
How Glossier tapped into customer empathy to build a $1.2 billion brand, by Michelle Chiu
5 Reasons That Glossier Is So Successful
The Current Glossier is embracing in-person retail