How Gummi Pop Surprise leverages variety and collectability

The complexity of Gummi Pop Surprise comes with an intricate manufacturing process that Todd Elliott and his team have developed and fine-tuned themselves. They are expanding it to another brand — Lucky Sweeties — which is set to hit shelves this month.

The complexity of Gummi Pop Surprise comes with an intricate manufacturing process that Todd Elliott and his team have developed and fine-tuned themselves. They are expanding it to another brand — Lucky Sweeties — which is set to hit shelves this month.

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Retailers Forum Magazine June 2022