Click-Through Rate (CTR)
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Click-Through Rate (CTR) measures the effectiveness of a marketing ad by dividing the number of clicks on the ad by the impressions.
![](https://br-files.bloomreach.com/site/binaries/content/gallery/increase-average-ctr_formula.jpg)
How To Increase Average CTR
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Average CTR: Is Your Click-Through Rate Good Enough? - AgencyAnalytics
![](https://zerogravitymarketing.com/wp-content/uploads/2021/02/zgm-ctr-1500x785-1.jpg)
Fool-Proof Strategies to Improve SEO Click-Through Rate (CTR)
![](https://searchengineland.com/wp-content/seloads/2018/09/CTR-click-through-rate-shutterstock_180720017.jpg)
Google is right; click-through and conversion rates kinda don't matter
![](https://www.nexoya.com/wp-content/uploads/2020/09/Click-Through-Rate-Calculation-Formula.png)
Click through Rate explained and insights into the various forms
![](https://cxl.com/wp-content/uploads/2017/07/Search-Analytic-CTR-1.jpg)
The SEO Impact of Click-Through Rate (What You Need to Know)
![](https://ahrefs.com/blog/wp-content/uploads/2022/07/1-formula-to-calculate-ctr.png)
How to Improve Click-Through Rate (CTR): 9 Tried & Tested Tips
![](https://images.ctfassets.net/dfcvkz6j859j/1G6YioJM2rPQNRHmAGKZ7S/2899efbc2ccb4811a484578f28355c3f/Click-Through_Rates_by_SERP_Position.png)
Average CTR: Is Your Click-Through Rate Good Enough? - AgencyAnalytics
![](https://static.wingify.com/gcp/uploads/sites/3/2021/06/quality-score-vs-ctr-ppc-u.jpeg)
Click-Through Rate(CTR) vs Conversion Rate: Definition, Formula, Calculation