Coke CMO Defends TV as Cola Giant Rethinks Digital Approach

Brand blunder - Wikipedia

Starbrands Media

CNBC Documentaries Coca-Cola: The Real Story Behind the Real

Decoding Coca Cola A Biography of A Global Brand 9781138495449

How Coca-Cola is Rethinking Disruptive Innovation to Anticipate

Kiffin Looks Toward Kickoff Against Mercer

Coca-Cola and CDC: Paper reveals controversial emails

Peter Adams Marketing Dive

Coke CMO Defends TV as Cola Giant Rethinks Digital Approach

Every Business Is a Growth Business: How Your Company Can Prosper