BMW unveils flat logo in first rebrand for two decades
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Heritage German car manufacturer BMW has revealed its first logo change since 1997, featuring a minimalist, flat design and transparent backdrop.
![](https://static.dezeen.com/uploads/2023/01/bmw-i-vision-dee-colour-changing-car-_dezeen_2364_sq-1-191x191.jpg)
BMW unveils flat logo in first rebrand for two decades
![](https://garagewire.co.uk/wp-content/uploads/2024/01/bigstock-Car-Mechanic-Hand-Is-Installat-367892836-537x318.jpg)
BMW unveils 'flat logo' in first rebrand for two decades - Garage Wire
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BMW unveils flat logo in first rebrand for two decades
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BMW unveils 'flat logo' in first rebrand for two decades - Garage Wire
![](https://creativereview.imgix.net/content/uploads/2020/03/exl-05-media-high.jpg?auto=compress,format&q=60&w=1350&h=1350)
BMW delves into history as it unveils first new logo since 1997
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![](https://static.dezeen.com/uploads/2020/03/bmw-flat-logo-rebrand-news-design_dezeen_2364_sq_4.jpg)
BMW unveils flat logo in first rebrand for two decades
![](https://creativereview.imgix.net/content/uploads/2020/03/BMW-1963.jpg)
BMW delves into history as it unveils first new logo since 1997
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