A-B responds to Bud Light controversy: 'One single can' sent to one influencer
![](https://bloximages.newyork1.vip.townnews.com/stltoday.com/content/tncms/assets/v3/editorial/b/54/b548dedf-c68c-5cba-ba5e-12a97ce6b123/6449182fb6bfa.image.jpg?resize=1200%2C800)
The brewing giant also said the can with a picture of transgender influencer Dylan Mulvaney is "not a formal campaign or advertisement."
![](https://www.advocate.com/media-library/bud-light.png?id=33775782&width=980&quality=85)
Bud Light Pledges $200k to Support LGBTQ+ Business Owners of Color
![](https://marketingweek.imgix.net/content/uploads/2023/06/16094549/bud-light.jpg?auto=compress,format&q=60&w=736&h=429)
Bud Light brand health shows no sign of recovery as impact of
Bud Light's Missteps in the Dylan Mulvaney Controversy: A Lesson
![](https://www.pilotonline.com/wp-content/uploads/migration/2023/05/08/4QYPS7HZAHWQ3ET5JJKNMOG2MU.jpg?w=1024)
Known for successful ad campaigns, Anheuser-Busch marketing
![](https://images.seattletimes.com/wp-content/uploads/2023/07/07172023_1_165823.jpg?d=2040x1360)
Modelo's rise to No. 1 beer was no fluke, even with the Bud Light
![](https://www.thestreet.com/.image/ar_4:3%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_1200/MTk4MzQxODU3NjI3ODc0ODYy/bud-light_cs_5-31.jpg)
The Bud Light controversy and its impacts explained - TheStreet
![](https://assets3.cbsnewsstatic.com/hub/i/r/2023/06/19/f7bc1744-afd9-4cdf-b605-01d714757065/thumbnail/1280x720/9e7b3d88029da09ade2538d84dbc76fb/cbsn-fusion-bud-light-and-dylan-mulvaney-why-the-extreme-backlash-from-a-social-media-post-thumbnail-2061521-640x360.jpg?v=39487f160c45192867463e7cb2b51dad)
Bud Light sales slump following boycott over Anheuser-Busch
![](https://assets2.cbsnewsstatic.com/hub/i/r/2023/06/28/e7586422-366c-453a-8485-364a7b37b8e2/thumbnail/1280x720/0ad15586fc710381d0829e7043c165d6/cbsn-fusion-anheuser-busch-ceo-bud-light-should-be-bringing-people-together-thumbnail-2086045-640x360.jpg?v=b776bbc665e28d385e06ef913c5ff9ae)
Anheuser-Busch exec steps down after Bud Light sales slump
![](https://media.cnn.com/api/v1/images/stellar/prod/230504121948-bud-light-042823.jpg?c=original)
It's 'too early' to asses any potential Bud Light backlash
![](https://i.cbc.ca/1.6878490.1686877354!/fileImage/httpImage/image.jpg_gen/derivatives/original_780/dylan-mulvaney-on-can.jpg)
LGBTQ beer ads are old hat — despite new troubles for Bud Light
![](https://bloximages.newyork1.vip.townnews.com/wpsdlocal6.com/content/tncms/assets/v3/editorial/2/52/25261d70-0c49-11ee-bb04-0b1b7139008a/648c62970b918.image.jpg?resize=1200%2C675)
Anheuser-Busch is writing checks to distributors as Bud Light
![](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/815/cached.offlinehbpl.hbpl.co.uk/news/SUC/mulvaney.RM.R4-27-2023-CUS.jpg)
A big step back': Creative leaders fear brands will retreat from
![](https://imageio.forbes.com/specials-images/imageserve/64590cb6c5177e198a2796dd/0x0.jpg?format=jpg&crop=2465,1386,x0,y133,safe&height=900&width=1600&fit=bounds)
Bud Light Executive Says Misinformation Drove Controversy